Obama wins nomination speech ratings war

This can either be good or bad for the President depending on what viewers were expecting to hear when they tuned in. On the flip-side, Mitt Romney received his largest audience to which he had the opportunity of introducing himself. Nonetheless, President Obama won the day in terms of the most eyeballs watching his speech.

Report from CBS News:

President Barack Obama can beat rival Mitt Romney as a television draw, but can’t eclipse his old self.

The Nielsen company said 35.7 million people watched the final night of the Democratic convention on Thursday between 10 and 11 p.m. Eastern time. That’s when the president delivered his nomination acceptance speech.

Last week, Mitt Romney had 30.3 million viewers for his speech at the GOP convention, with an assist from Clint Eastwood.

Four years ago, Nielsen said candidate Barack Obama’s speech was seen by 38.3 million. But that estimate did not include PBS’ audience, which no doubt pushed the audience over 40 million.

Even though NBC did not show the second night of this year’s convention due to a football game, loyal viewers returned to Brian Williams for the final night. NBC’s coverage was seen by 7.38 million viewers on Thursday.

CNN was second with 5.56 million viewers, MSNBC had 4.55 million, ABC had 4 million, PBS had 3.86 million, CBS had 3.29 million and Fox News Channel had 2.86 million, Nielsen said.

Not shocking that the President was below his 2008 level, that intensity is difficult to recreate a second time around though he still retained a very strong audience.


Nate Ashworth

The Founder and Editor-In-Chief of Election Central. He's been blogging elections and politics for over a decade. He started covering the 2008 Presidential Election which turned into a full-time political blog in 2012 and 2016 that continues today.

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