Donald Trump has spent minimal amounts of money on his presidential campaign and, until now, had not yet cut a single campaign television advertisement for any market. His first foray into the campaign advertising world is short and filled with the “greatest hits” of his most provocative positions on illegal immigration and terrorism.
Report from the Washington Post:
The Republican presidential candidate’s long-awaited and hotly anticipated first ad, which was shared exclusively with The Washington Post, is set to launch Monday as part of a series that will air in the final month before the Iowa caucuses. Trump has vowed to spend at least $2 million a week on the ads — an amount that will be amplified by the countless times they are likely to be played on cable news and across social media.
The decision to air television ads — which Trump hinted at for months, though the billionaire mogul has been loath to spend more than he deems necessary — represents a tightly produced new act for a candidate who has fed largely off free media attention.
In an interview Sunday with The Post, Trump said that he has six to eight ads in production and that his was a “major buy and it’s going to go on for months.” He said he hopes the spots impress upon undecided voters that the country has become “a dumping ground.”
“The world is laughing at us, at our stupidity,” he said. “It’s got to stop. We’ve got to get smart fast — or else we won’t have a country.”
Here is the entire ad, just a short 30 seconds: