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First it was January, then April, then July. Now, we’re back to April as the likely point when Hillary Clinton will officially announce a 2016 presidential campaign. To say these plans are anything but certain is an understatement.

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Report from the IB Times:

Hillary Clinton reportedly plans to announce her candidacy for the 2016 Democratic presidential nomination in April. The Wall Street Journal reported Sunday Clinton and her close advisers decided on the move to allay uncertainties and boost fundraising.

News of the pending announcement comes as stories surfaced about money the Clinton Foundation has accepted from foreign and corporate donors while she was secretary of state. The reports threaten to complicate Clinton’s presumed plan to focus on her foreign policy credentials in any campaign.

Clinton had been expected to put off an announcement until summer, but donors had been holding back, thwarting fundraising efforts. A source told the Journal John Podesta played a big role in the decision. She is expected to skip the step of forming an exploratory committee.

Money appears to be the issue. Clinton is expected to raise more than $1 billion for her campaign, topping the $716 million the Center for Responsive Politics said was collected by President Obama in 2012.

As with most things in politics, follow the money. In this case, the money hasn’t been flowing into the Clinton coffers as quickly as expected because donors were holding out for the formality of a campaign.

On one hand, I think the patient plan of waiting as long as possible is not a bad strategy given her token opposition. Unfortunately, for Hillary, presidential politics doesn’t work that way any longer, the way it once did with campaign announcements around Labor Day. Donors expect a fairly early entrance into a campaign the year before election year or they start getting antsy.

4 COMMENTS

  1. Today, the news broke that Hillary used personal email, instead of a government account–and nobody kept records.

    My first thought was that I’m pretty sure that’s illegal. And it’s the kind of thing that could really bite her.

    The irony is that by using a personal account, her emails would not have been available to Edward Snowden, and the rest of the world. That part is pretty funny.

    The question is–why? Was it laziness? Not knowing the rules? Something to hide? Would the private ISP be secure?

    Regardless, we’ll have a few news cycles devoted to it. I hope they don’t call it “email-gate.”

    • No big deal.. not like her charitable foundation has ties to foreign governments or anything.. who could she possibly have been communicating with in a manner kept secret to the public? Nothing to see here..

  2. Three things make a great candidate (not to be confused with a great campaign). I call it MMP – 1) Money; 2) Message; 3) Personality. Let’s look how Hillary does on the MMP test. First is Money – “Follow the money” – any candidate who wants to make a serious challenge a securing a major party nomination better be slush, um I mean flush with large amounts of cash to pay for campaign infastructure, media buys, travel, etc. The Clintons are the undisputed masters of the cash game. Check this box. Second is Message- the article states Hillary will tout her foreign policy credentials as central to her message – problem is this is an area where she will be vunerable to major attacks that go beyond conspiracy. Better come up with a new central message. Can’t check this box. Third and finally is Personality- problem is Hillary is running and not Bill. Say what you want about ethics, morals, policy decisions- Bill Clinton is liked and loved by many- Hillary is not. She has the pantsuit brigade that love her, but other than that she doesn’t connect with people and lacks that genuine “feel” and empathy that draw people to Bill. Bottom line- Hillary is not all that likable- candidate Obama did a masterful job in 2008 exposing this. Still, because of Bill, some will dupe themselves into thinking they actually like Hillary. I’ll give Hillary a half check here. In summary, Hillary only scores 1 1/2 out of 3 checks. She is a flawed candidate.

    BTW- if anyone cares what my keys to a great campaign are – you take my MMP acronym above and add T for talent and D for discipline to it to make the acronym MMPTD – Money, Message, Personality, Talent, Discipline.

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