News out today that the Romney campaign intends to announce the vice presidential pick through a smartphone app. If you’ll recall, the Obama 2008 campaign attempted to make the announcement via text message to supporters but the ordeal didn’t pan out all that well since the Secret Service detail at Biden’s house sort of blew the secret.
Report from Yahoo News:
Four years ago, then-Sen. Barack Obama made his vice presidential choice public by sending a mass text message to supporters. On Tuesday, Mitt Romney’s campaign announced it will make its announcement through a smartphone app.
The campaign launched an app called “Mitt’s VP,” which will send the news straight to a smartphone using push notifications and then allow the user to easily spread the word on social networks like Facebook and Twitter.
“The first official way to learn the name of the Republican Vice Presidential candidate is by using our new ‘Mitt’s VP’ app,” said Romney’s digital director, Zac Moffatt, in a statement. “Users of the app will be the first to get the news on the biggest political decision of the year through an instantaneous alert on the one device most people carry around the clock—their phone.”
Here is the “Mitt’s VP” app on iTunes for all inclined. I installed my copy just to be on the cutting edge of reporting it here first though I’m betting the name will leak before the notification goes out through the app.
I do find it a little odd that they have devoted an entire app to his VP announcement rather than simply putting out a full-blown “Mitt 2012” app that is all-encompassing. Can we assume a second campaign app will follow at some point forcing users to uninstall the worthless “VP” app after the announcement? Inquiring tech minds want to know.